In an ongoing partnership with SNKRS, a direct-to-consumer app from NIKE, we built and manage a livestreaming studio in New York. I worked alongside a wonderful team to broadcast weekly programming centered around upcoming sneakers and the surrounding culture. During my tenure we have produced over 90+ individual shows (of various franchises) and reached more than 3 million active viewers in approximately 18 months, helping the brand reach their business goals with consistent programming. In this production role I stepped in as Stage Director / Showrunner, calling all the shows, making rapid creative decisions, managing crews, directing in-studio and remote talent, and ensuring we consistently pushed the medium forward. Outside of what we produced in the New York studio, we streamed programs on location at Nike World Headquarters in Beaverton, as well as Miami, DC, and London.
Role: Lead Producer, Stage Director, Showrunner
Technical Production Partners: WAVDWGS, MeyerPro, TruPixel, Production Glue
