In an ongoing partnership with SNKRS, Nike’s direct-to-consumer app, we built and managed a livestreaming studio in New York. I collaborated with a talented team to produce weekly broadcasts showcasing upcoming sneakers and sneaker culture. Over my tenure, we produced 100+ shows across various franchises, reaching over 4 million active viewers in 24 months and advancing the brand’s business goals through consistent programming. As Stage Director / Showrunner, I called shows, made quick creative decisions, managed crews, directed in-studio and remote talent, and helped manage the account. Beyond the New York studio, we also streamed on location from Nike World Headquarters in Beaverton, as well as Miami, D.C., and London.
Role: Lead Producer, Stage Director, Showrunner
Technical Production Partners: WAVDWGS, MeyerPro, TruPixel, Production Glue
